Registration for this webinar will close at 4:30 PT on Monday, June 22nd. Registrants will receive their Zoom link at the close of registration the day of. 

In a profession built on ideas, communication, and relationships, a professional brand is more than a resume or portfolio. It is the ongoing impression created through your work, values, voice, interests, and interactions over time

This virtual meet-up is designed to help architecture students and emerging professionals think more intentionally about how they present themselves—on paper, online, and in person. Through the perspectives of a firm leader, an AEC marketing expert, and an architect who has built a nationally recognized professional platform, attendees will explore what makes candidates memorable, what firms notice beyond technical skills, how authenticity builds credibility, and how portfolios, LinkedIn profiles, websites, social media, and everyday interactions all contribute to a professional identity.

While strong design skills, creativity, and hard work remain fundamental to success, professional growth also depends on a person's ability to communicate their ideas, build relationships, and help others understand the value they bring. Many talented individuals struggle not because of a lack of ability, but because their strengths, interests, and aspirations are not always visible to those making hiring, promotion, or leadership decisions. This session will explore how emerging professionals can thoughtfully share their work and perspective in ways that are authentic, professional, and grounded in substance rather than self-promotion.

The session will also touch on current communication and branding trends within the AEC industry, the difference between visibility and influence, and how a clear professional identity can create opportunities for meaningful connection and career growth.

Attendees will leave with practical ideas for communicating their strengths, interests, and goals with greater clarity and confidence, along with a stronger understanding of how to build a professional brand that feels genuine, thoughtful, and aligned with the kind of career and professional impact they hope to create.

Speakers:

Jeannie Bertolaccini, AIA
As a Principal at Ordiz-Melby Architects, a community partner and Vice President of the California Architectural Foundation, Jeannie brings the perspective of a firm leader who regularly reviews portfolios, interviews candidates, mentors and speaks on the profession of architecture in her community. Jeannie will share insights into what makes emerging professionals stand out, what firms notice beyond technical skills, and how authenticity, curiosity, and professionalism contribute to long-term career success.

Evelyn Lee, FAIA, NOMA
As the immediate past President of the American Institute of Architects, Evelyn has helped shape national conversations around leadership, technology, equity, practice innovation, and the future of architecture. Through her work as an architect, strategist, speaker, and advocate, she has built a professional identity rooted in service, innovation, and meaningful impact. Evelyn will share her personal path and share her perspective on how emerging professionals can cultivate a distinctive voice while remaining grounded in their values and aspirations.

Julie Taylor, Hon. AIA
Julie is the founder of Taylor & Company, a strategic marketing and communications consultancy serving architecture, engineering, construction, and design organizations. She also serves as a Regent with the California Architecutral Foundation. For decades, she has helped firms define their brands, communicate their value, and build lasting relationships with clients and communities. Julie will discuss how branding principles apply not only to firms but also to individuals, offering practical guidance on aligning one's work, values, voice, and digital presence in ways that feel authentic and purposeful.

Questions?
Email caf@aiacalifornia.org